This has been popping up around the web quite a bit recently. It’s a concept project by Italian Graphic Designer / Graffiti Artist, Nico189. It is such a simple idea but one that is getting a lot of good response. I don’t think it will be long before we see Pantone, Inc. ‘adopting’ it.

It gives me visions of smart-laced senior graphic designers running to the streets with their pantonecans bombing empty billboard spaces.

You can check out more of Nico189′s stuff on his Behance page.