In 2012 an early version of The Happiness Index was introduced to a company as a pilot to test the concept. The results over the following 12 months were phenomenal; client retention was the highest it had ever been, client relationships were stronger than ever and record revenues were achieved.
Fuelled by the success of measuring client happiness the pilot was expanded to measure the happiness of staff and the results were just as phenomenal; employee retention increased, they were able to maintain their culture whilst achieving rapid growth and increased productivity meant their revenues continued to break records.
By 2014, The Happiness Index was launched successfully into the open market. From customer demand we expanded our offering to measure more than just happiness giving each company the ability to ask the questions that are relevant to them and the rest, as they say, is history with responses being gathered across the globe from 19 countries and counting!