Design trends keep evolving and moving along with the times; and as all brands shift into the modern era, we take a look some of the worst logo re-vamps of recent times.

1. Pepsi

This boring and pointless re-vamp surely puts Pepsi on the top of our pile. The old logo was a classic, a true icon of our times and to see it go for something as uninspired as this is a real shame.

2. London 2012

Okay, so this isn’t really a re-vamp; but even by past Olympic Logo standards this was a disgrace. Mad vibrant colours and flashy graphics in the video that can bring on epileptic fits is an embarrassment. I don’t understand why they don’t just use the rings with a nice bit of type below/above? They are beautiful and classic.

3. Currys

Hmmm. What happened here? Bad colour choices to put it mildly. I understand that they were trying to portray a more up-market image, whilst keeping the red colour of the old logo. But in the end it clashes and doesn’t work.

4. Hilton Worldwide

Those gold and silver bevels are so old fashioned. Are we going back to the nineties? It’s a real shame; I feel that the designers missed a great opportunity to create something great here, for a global brand. The balance of the new logo isn’t fantastic either.

5. Kraft

Again, what was wrong with the old logo? Not much, really. It works really well at small sizes, ideal for food packaging. The new logo is in no way, shape or form an improvement. The weird flower icon is badly executed beyond belief.

6. Capital One

Why add that swoosh? Does it add anything substantial to the logo? And if you’re going to add something as crummy as that, at least make it look good.

7. Compaq

I’m not sure if this is an improvement or not. The old typeface is stronger and I particularly like the work done on the letter ‘Q’. The new letter ‘Q’ barely resembles a ‘Q’ at all…the jury is still out on this one.

8. Animal Planet

It wasn’t hard to improve the old logo. That globe is horrible, but at least it had relevance I guess. The new logo is just strange. Why is the ‘M’ to the side and a different colour? Is it supposed to resemble something? ‘Coz I don’t get it. I hate the squeezed letters ‘A’ and ‘N’ too.

9. DC Comics

This might be a little controversial and there may be many that don’t agree with me here. Although the new DC logo isn’t bad (actually it is quite attractive), the old logo was great. It was a classic that inspired many other circular logos over the years. If it ain’t broke, don’t fix it.

10. MSN

I have a mixed opinion on this re-vamp. Nice new butterfly, and I prefer the grey type to the blue despite the blue being bolder. But the font choice on the new logo is horrible! So it makes it to number 10 on our list.